I LOVE SHYNOLA… Really really really. The incredibly talented London-based creative enclave been a little obsession of mine for years and are responsible IMHO for some of the most inspired motion-graphics music videos ever made…

Radiohead’s Pyramid Song, Blur’s, Good Song, Stephen Malkmus’ Jo Jo’s Jacket, Beck’s E-Pro, Quaanum’s I Changed My Mind, UNKLE’s Eye For An Eye, Lambchop’s Is A Woman, Junior-Senior’s Move Your Feet, and… *shiver*… QOTSA’s Go With The Flow.

So upon discovering Shynola were responsible for the new Coldplay Strawberry Swing video, it was exciting to say the least. It’s an epic (and chalky) rescue / romance story featuring an evil squirrel, a magic umbrella, and a big-lion-shark-nasty-looking-beastie you wouldn’t wish to encounter in your backyard pool. The trailer is below, but you can watch the full version at Babelgum

RIP the incredibly talented Gideon Baws