As a fan of female vocals mixed with electronic and dance music, every now and then a genius is born and discovered.

In my near 30 years on Planet Earth I can remember several life changing events. Every event revolves around music as music is my life (like most who work within the industry); it is a passion you are born with. It takes over your life and you live and breathe only it.

The first for me was at the age of 8 when I took my sisters walk-man from her room, put the earphones on, and hit the play button. Bursting out was the True Blue Madonna album. I cried to the beauty of the lyrics to Live to Tell and danced around the bedroom to Open Your Heart. As you can tell my sexuality is not the “norm” like my born music passion and tastes. That moment in 1986 started a Madonna obsession for me that is still alive today. The Madonna for the new generation for all the Open Your Heart bedroom dances out there is no doubt Lady GaGa and I welcome that.

Going through my awkward teen years another artist spoke to me louder and with more influence than my parents and even the Leonardo DiCaprio poster that I had hidden in my diary. It was Tori Amos and her Little Earthquakes and Under The Pink albums. I was told by elders that she was the Kate Bush for a new generation – and I welcomed that (whoever this Kate Bush was), I’ve since learned that Kate indeed was an original. Tori’s albums were all about keeping secrets and admitting the truth in order to be free. So around that same time the Leonardo posters were taken out of my secret diary and stuck proudly on my bedroom walls.

Growing into my twenties (God I feel old) I discovered the electro genius of Swedish Brother & Sister duo called The Knife. Some people I’ve met cannot get anything out of dance and electro music and brush it off as mindless and class it as beneath them. I say to those people take the same emotion you get from hearing a soaring guitar riff or the beat of a drum kit and apply it to how I feel when I hear electro. I get the same intense emotions, a change in pace of a synth has me lapse into feeling on top of the world or has me in tears as I get the raw depressing emotion the production and vocals are telling.

The latest life changing moment has come recently and it is also attached to one of the most amazing viral marketing campaigns ever to be seen in this new age of the internet and YouTube. It is the “iamamiwhoami” project. Have you heard or read about it? The Times Online stated that the project “offers clues as to how the changing music industry might save itself”. Here are the facts:

iamamiwhoami is an electronic music project featuring an unknown singer and unknown producers. It was promoted through only a viral campaign on YouTube starting on 4 December 2009, a surreal video clip less than a minute long appeared on YouTube submitted by iamamiwhoami. The clip was forwarded to several known bloggers as well as music journalists. A second video clip soon appeared and then a third, etc. Each clip was more intense and disturbing all with the most amazing visuals and experimental electro and vocals ever heard.

Now 7 months later there are now 12 video clips revealed which have had over 2.5 Million views on the iamamiwhoami channel. The mystery has fans like me going nuts over who can it be and what is it all about. The latest video titled simply “T” reveals visually the female vocalist clearly for the first time and it is a relatively unknown Swedish folk singer called Jonna Lee.

The question is still who is behind it all? Yes Jonna is the vocalist but the budget put into each video and the production clearly points to a major electro outfit and my money is on The Knife or Royksopp. Even though it has dragged out for 7 months it is better than any TV series or book I’ve ever read. Each video expands on the story and reveals more about the woman in the clips and the music only gets better. Hopefully by the end of the year all will be revealed and an album will be dropped.

I urge you to jump onto the iamamiwhoami You Tube channel at youtube.com/iamamiwhoami and start at the first clip titled Prelude699130082.451322 and work your way through all 12 videos in order of posting. I believe this is history in the making and is a life changing moment for me.

If anything, from watching these videos you will find out what type of music rocks my boat. What does it for you?