EMI Brand Partnerships

Illusive are extremely excited to announce the launch of their new pop-up party brand, One Take, at Oxford Art Factory on Thurs April 7th.
Headlined by none other than UK rap sensation Tinie Tempah (live) the show also features emerging Melbourne duo Diafrix (live), DJ Izm (Bliss N Eso) plus a gang of Sydney’s loosest party DJs, promising for this inaugural One Take event to be a monumental affair.

Tinie Tempah is fast becoming a global phenomenon. With over 40 million Youtube views and two Brit Awards under his belt, he’s making waves in the US, UK and Europe with his breakthrough album Disc-Overy. His latest single, Invincible (feat. Kelly Rowland), is already a top 5 hit in the UK and is now taking Australia by storm – it follows a string of smashes including Written In The Stars, Pass Out and platinum selling Swedish House Mafia collaboration Miami 2 Ibiza.

The premise behind One Take is simple. Never to be repeated, one-off unique pop-up parties in intimate venues. Last-minute announcements, quick on-sale dates and no second chances for tickets.

Tickets to the first One Take are only available through Moshtix’s mobile site (moshtix.mobi) exclusively through PayPal – the faster, safer way to pay. Go get ‘em.

A phenomenal level of entries for EMI’s “She Can DJ” competition have now been received, as the search for Australia and New Zealand’s ultimate female DJ moves into the first stage of its extensive judging process!

Entries to the competition closed off late last week and “She Can DJ” can now reveal the local industry managers, promoters and tastemaker ambassadors. These ambassadors have not only played a key part in the extended A&R search for Australia’s most talented female DJ’s but will continue to play a role for the “She Can DJ” finalists throughout the duration of the competition and beyond.

The list of local Industry ambassadors involved in the project can now be found at www.shecandj.com. With the release of the full list including International Ambassadors and Artists supporting the project is slated for release in June.

The “She Can DJ” crew will be touring the country and NZ over the next few months, meeting with many of the entrants before announcing who the Top 10 finalists are for 2011.

As the competition heats up over the coming winter months, keep up to date with everything She Can DJ by ‘liking’ the official Facebook page HERE. Regular special announcements will be revealed, along with details of a competition for one lucky winner and friend to attend the exclusive She Can DJ final to be held in Sydney on September 14, 2011.

Are you ready for Australia and New Zealand’s ultimate female DJ? The SHE Can DJ Winner will be offered a prize that includes the following;

  • Offer of a Global Recording Contract with EMI
  • Networking Trip to 2011 Ibiza Closing Parties
  • Mix Compilation release under the SHE Can DJ
  • Artist Album Release
  • Producer Masterclass with an International Producer in 2012
  • SAE course in Electronic music production

EMI Music Australia today rolls out a web based music game in the new web format of HTML5, which allows a richer user experience and graphic capabilities. The viral game, entitled Way Out Wars, represents a very different tool for music discovery. Game players are rewarded for their music recognition skills with discounts on EMI’s multi label retail store, The In Song.

Play Way Out Wars now here: http://www.theinsong.com/wayoutwars/ **Please note you will need to be using a modern browser.**

Today also marks the launch of IE9, Microsoft’s latest version of the world’s most used browser. Internet Explorer 9 is designed to bring sites front and centre through Windows 7, enabling a more immersive and beautiful web. As the only browser with fully hardware-accelerated HTML5 as well as a rapid evolution of applications, Internet Explorer 9 enables faster, more visually compelling web experiences –as well as richer digital music experiences demonstrated by the likes of Way Out Wars.

Commented Microsoft web developer Michael Kordahi: “Never before has there been a time in the web industry where so many developers can achieve this level of native-feeling rich apps. What makes the game unique is that it not only delivers against a consumer need by bringing richer, faster and more playful interactive music experiences, but it also satisfies a business need by enabling people to discover more music.”

For more information on IE9, head to Beauty Of The Web.com.

The game, named after EMI’s company blog The In Sound From Way Out, was built in conjunction with leading digital agency Hyro and is being showcased globally by Microsoft as one of the best early uses of HTML5, and related browser, Internet Explorer 9.

Roddy Campbell, Director, New Channel Development at EMI Music, said: “Whilst this game is essentially a bit of fun, it also represents our ongoing aim of harnessing new standards in software and hardware to provide a richer music consumption experience. With exciting emerging platforms such as HTML5, as well as the rapid evolution of devices, we are expecting a flurry of new digital music experiences. Just don’t ask us where the flying space chickens came from…”

We encourage all music fans to play the game and see if they can get to the highest rank of BBQ King!

Microsoft approached Gorillaz, the world famous animated band who are signed to EMI’s Parlophone Records, to ask them to develop an online experience that showcases the potential of the web when viewed through Internet Explorer 9 Beta.

The Gorillaz’ design team, Zombie Flesh Eaters, have taken advantage of HTML5 and the new features Internet Explorer 9 Beta provides to create a stunning new web experience for Gorillaz fans as showcased in Murdoc Niccal’s Club Room (gorillaz.com/club-room) and across Gorillaz.com. Microsoft is also featuring this web content on its specially designed microsite beautyoftheweb.co.uk.

The relationship between Gorillaz and Microsoft was facilitated by EMI Music’s UK brand partnership team alongside marketing agency Artizan Entertainment and Microsoft’s UK Consumer PR agency, 3 Monkeys Communications.

Commenting on the partnership, Gorillaz said: “Of course those clever bods at Microsoft came to us Gorillaz first with their new Internet Explorer 9 Beta technology. And it works like magic – our website now pushes past the boundaries for visual speed and our fans will be able to interact with us better than ever before. Gorillaz.com through Internet Explorer 9 Beta- it’s like a Wizard’s Portal!”

Paul Davies, Director of Marketing Communications, Consumer & Online Microsoft UK added: “We’re delighted to have partnered with one of the world’s best selling animated bands. Gorillaz are breaking down technology barriers and represent everything that’s great about innovation. We believe this Beta launch marks a new era in the history of the web – viewing these new websites with Internet Explorer 9 Beta is like watching TV in high definition for the first time. By unlocking content on the web, we will be making browsing and enjoying content a richer, more immersive experience.”

Rafael McDonnell, EMI Music’s Senior Vice President for Brand Partnerships, Licensing & Synchronization – Europe said: “Gorillaz are renowned around the world for their innovation in music, visual concepts and animation. This partnership with Microsoft showcases Gorillaz’ creativity and innovation and is a great example of how artists, music and brands can work together in partnership. The new Internet Explorer 9 Beta is the perfect platform to showcase this new online Gorillaz experience.”

Microsoft will officially launch Internet Explorer 9 once the testing of the Beta version has been completed but the Beta is available now with all of its brand new features.

In a digital age where music is produced, consumed and discarded in the blink of an eye, the new album Rome from legendary producer and musician Danger Mouse is brilliant anachronism: a defiantly analogue album that took five years to perfect and has been made to pass the test of time.

And combining the modernity of digital sharing with the social experience of having a coffee and listening to great music with friends is the driving point behind a Sydney-based pop up coffee shop that will celebrate the release of the new album Rome.

Sydneysiders will have the perfect opportunity to be among the first to hear the new album within the unique setting of a pop-up coffee shop in the gorgeous Surry Hills laneway location. And best of all, if they are one of the first 50 people to check into the venue via Facebook Places or Foursquare they will receive a free Republica coffee to enjoy with friends!

Brian Burton (aka Danger Mouse) and Daniele Luppi met in Los Angeles in 2004. United by their shared passion for classic Italian film music, they decided to create something special. After an intense songwriting period – writing separately at first, and then together as the songs evolved – they traveled to Rome in October 2006. Luppi made some calls and they assembled the original musicians from films such as The Good, the Bad and the Ugly and Once Upon a Time in the West. Most of the musicians were in their seventies and hadn’t worked together for several decades.

Burton and Luppi scoured Rome for vintage equipment, using bottles of wine as payment. Every effort was made to replicate the recording practices of the 1960s/70s golden age, recording live and straight to tape, with overdubs but no electronics, computers, 21st-century effects or studio trickery. “The studio was a beautiful thing,” says Luppi. “It sits underneath a neo-classical church and is carved out of an ancient catacomb. The space is huge. It has an echo chamber and a room full of vintage tapes. The vibe is really inspiring.”

The next step was finding two lead vocalists who could do justice to the songs – spots which of course were perfectly filled by veterans Jack White and Norah Jones. What eventuated was an ambitious work with a uniquely modern sound that has been achieved through traditional, vintage processes. It is, above all, a fully realized album, perfectly formed and hauntingly beautiful.

Welcome to Rome.

The first 50 people to check in via Facebook Places or Foursquare on Friday May 13, Saturday May 14 and Sunday May 15 between 9am – 11am at The Winery Laneway (at 285A Crown Street, Surry Hills) will receive a free cup of Republica coffee to enjoy whilst listening to the Rome album streaming in full.